17 January,2023 01:29 PM IST | mumbai | mid-day online correspondent
Still from Pathaan trailer
Yash Raj Films will open the advance booking for 'Pathaan,' which has become one of the most anticipated Hindi film to release worldwide in a long time on January 20th, 5 days before the film's release! The strategy is to take the hype around 'Pathaan' to its optimal point before YRF gives an opportunity to audiences to book tickets of this big ticket Hindi tentpole movie.
Touted as one of the biggest ever action spectacle that audiences will see in theatres, the visually spectacular Yash Raj Films' action extravaganza, 'Pathaan,' is part of Aditya Chopra's ambitious spy universe and has the biggest superstars of the country Shah Rukh Khan, Deepika Padukone and John Abraham in it.
Rohan Malhotra, Vice President, Distribution, says, "The advance booking for 'Pathaan' will open on 20th Jan in India for the normal 2D version in Hindi, Tamil and Telugu along with premium formats like IMAX, 4DX, D BOX & ICE versions in Hindi. YRF is very excited to release the 4th film of the YRF Spy Universe which marks the entry of superstars Shah Rukh Khan, Deepika Padukone and John Abraham to one of India's biggest franchises."
He adds, "YRF is thrilled with the buzz that this film is carrying and we are hopeful that the next chapter of the YRF Spy Universe which follows the events of 'Ek Tha Tiger,' 'Tiger Zinda Hai' and 'WAR,' will be loved by audiences across the board like the earlier films. We have asked our cinema exhibition partners to open advance bookings of the film 5 days before the film's release for the extended holiday weekend. 'Pathaan' releases exclusively in cinemas worldwide on Wed 25 Jan, 23."
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YRF's adrenaline pumping film, 'Pathaan,' is set to release on January 25, 2023 in Hindi, Tamil and Telugu. All the assets of the film that YRF has released so far have turned out to be super-hits right from the teaser, the two songs - Besharam Rang & Jhoome Jo Pathaan - and the recently dropped trailer that has caused an internet meltdown!
