Justin Bieber ventures into cannabis business

Justin Bieber

Singer Justin Bieber is all set to venture into the cannabis industry. According to reports, the Baby hitmaker has partnered with California-based company Palms to release PEACHES Pre-rolls named after his hit song Peaches.

The collaboration aims to "create a brand that destigmatises recreational cannabis consumption once and for all". "I'm a fan of Palms and what they are doing by making cannabis approachable and helping to destigmatise it, especially for the many people who find it helpful for their mental health. I wanted to make sure that I was doing something that felt genuine with them," the singer added.

Bieber has been quite vocal about how drug use contributed to his own mental health challenges. Reportedly, in a YouTube documentary series last year, he revealed that he tried marijuana when he was 12 or 13 and eventually grew to feel dependent on it.

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