Kya Baat Ay! PUMA x Harrdy Sandhu launch debut sneaker collection

PUMA X HARRDY SANDHU

Sports brand PUMA India and popstar Harrdy Sandhu have taken their association a step ahead with their first-ever collaboration collection together. After being roped in as the brand ambassador exactly a year ago, the Indian popstar of ‘Bijlee' fame and PUMA today announced the rollout of the PUMA x HARRDY SANDHU capsule collection.

The Retro Varsity-inspired collection features a range of everyday footwear and apparel for men, reflecting Harrdy's elevated streetwear vibe and PUMA's premium sportswear sensibility. The first drop of PUMA x HARRDY SANDHU features jackets, joggers, sleeveless tees, long-sleeve polos, and high top & low top sneakers.
Singer-actor Harrdy was deeply involved in creating the capsule collection - right from ideation to mood boarding to finalizing the looks.

Staying true to himself, he brought a fresh perspective, infusing his contagious artistic energy and individuality into the PUMA x HARRDY SANDHU line.
With a fresh take on retro varsity look - the collection has inclusive fits in quintessential varsity green and off-white colors with vivid and bold graphics. And there is a small surprise for all Harrdy fans - a lightning charm inspired by his famous song ‘Bijlee', adorn the sneakers in this collection.

Speaking about his debut collection, Harrdy Sandhu said, "For me, fashion is an expression of my mood, my love for music, fitness, acting and sport. And who better than PUMA to bring my design sensibilities to life as the brand has been at the forefront of all things sports and lifestyle. The PUMA x HARRDY SANDHU drop is extremely special to me, not only because it is my debut collection but also because I have been creatively involved with the PUMA team in designing the products.

The collection reflects my vibe which is casual and comfortable yet effortlessly fashion-forward. I can't wait for my fans to get their hands on our collection. I am confident they will love the premium offering." PUMA India turned the long-term friendship into partnership with Harrdy a year ago, in August 2022.

As a PUMA friend in the past, Harrdy launched PUMA's experiential store at Cyber Hub in Delhi-NCR. The association with the popstar, fashion & fitness icon, actor, sneakerhead and former cricketer comes as part of PUMA's decisive commitment towards connecting with local culture.

Commenting on the collaboration collection, Shreya Sachdev, Head of Marketing at PUMA India, "Harrdy has been a good friend of PUMA and this drop is an ode to the bond we share. As a brand, PUMA constantly looks for unique opportunities for our ambassadors to push their boundaries and showcase their undiscovered talent. Harrdy's love for fashion was the perfect trigger to roll out an exclusive collection for our target consumers."

Shreya added, "With the PUMA x HARRDY SANDHU collection, we bring together fundamentals of music, fashion, cinema and sports, which will help us in connecting deeply with his fans. The capsule features Harrdy's signature touch and we are positive that this line will further drive our commitment towards influences on street culture."

The PUMA x HARRDY SANDHU collection is available at all PUMA stores, native digital platforms Puma.com and PUMA shopping app, to marketplaces such as Flipkart, Myntra, Amazon, Nykaa, Tata Cliq and Ajio.

Harrdy rose to fame with songs such as Bijlee Bijlee, Kya Baat Ay, Naah and Backbone. In 2021, the singer-actor was seen in Bollywood sports drama ‘83', essaying the role of legendary cricketer Madan Lal. To be sure, Harrdy is a former cricketer and has played in the U-19 Cricket World Cup India team as fast bowler in 2004. He is also an avid dancer and a fitness enthusiast.