Mumbai’s social media star goes pink for Barbie Weekend in Los Angeles

India`s only influencer, Krutika was invited for the Barbie World Premiere event in Los Angeles. Image Courtesy: themermaidsclales

When it comes to creating relatable content, Krutika has captured eyeballs with her whacky style! Known as ‘themermaidscales' in the digital world, she stands at 7.3 million followers on Instagram, and 8.5 million subscribers on YouTube. The social media star has now added another feather to her vibrant cap by representing India at the NYX X BARBIE WEEKEND among global influencers.

She was part of a grand welcome event and a special dinner, before gracing the pink carpet to witness the biggest movie of the year. Held at AMC Theatres in Los Angeles on the 13th of July, the exclusive screening saw her in attendance as not only the only Indian content creator but the only Indian influencer to grace the event. Krutika tells Midday Online about her fascination with Barbies and indulges us in her content style.

Here are edited excerpts from the interview

How does it feel to be invited to the Barbie Weekend in Los Angeles?

I am extremely thrilled and filled with excitement because, without a doubt, it revolves around Barbie. From my childhood days, I have been captivated by Barbie movies, spent countless hours playing with Barbie dolls, and now, to receive an invitation to the NYX X Barbie weekend, where I will have the opportunity to see her again and relive those magical moments, is like a dream come true from my enchanting childhood.

Tell us about how you conceived the niche genre of anime-based content creation.

My fascination with anime began when I stumbled upon it while browsing YouTube on my ancient personal computer. Once I started watching it, I was hooked, and there was no turning back. I found immense joy in indulging in anime, and it naturally led me to create content surrounding it. The happiness derived from showcasing what genuinely brings me joy to others is a rewarding experience.

What has your journey been like since the inception of the idea till now?

Throughout this journey, I followed my instincts and pursued whatever felt right to me. The process itself has transformed me positively as an individual. I have made mistakes along the way, but they have provided valuable lessons. If we were to describe this journey, it would resemble a thrilling roller coaster ride, filled with ups and downs, but I am unquestionably enjoying every moment.

Share with us a memory that ‘Barbie' evokes in you.

I have always admired Barbie's resilience in the face of challenges and her determination to stand up for what is right. It is a quality that resonates with all of us. Like every young girl, I too desired to own a Barbie. However, my options were limited, and often, I would look at my mom with hopeful eyes, wishing she would fulfill my desire. Although it didn't happen every time, I cherish the memories of playing with my Barbie, dressing her up, and styling her hair.

Did the event match up with your excitement levels?

The excitement to attend the Barbie Movie Weekend was unparalleled. Right from my looks for the Barbie dinner to the screening and the most awaited Barbie Party, I expected a weekend filled with glamour, fashion, and fun as I indulge in the world of Barbie, surrounded by like-minded enthusiasts, celebrating the iconic movie. And it would be an understatement to say that it enthralled me to the core.

A message for young content creators trying to carve a niche for themselves.

I believe in embracing your passions and pursuing them without hesitation. Follow your path, explore new horizons, and never be afraid to try new things. If you can imagine something, there is undoubtedly a way to bring it to life.

Your top 3 outlets to shop graphic outfits from?

In terms of fashion, some of my go-to brands include Taka Original, Minga London, and ASOS. These brands align with my style and allow me to express myself authentically.

One tip for make-up enthusiasts to nail the look.

Lastly, one important lesson I have learned is that no situation cannot be improved with a little lip gloss and mascara. It has the magical power to fix and enhance anything. And I'm too excited to use the limited-edition Barbie Gloss and the Barbie Jumbo Lash throughout the event!