09 October,2012 06:53 AM IST | | Ruchika Kher
Designer Aarti Kalro wanted to put her knowledge of embroidery to use and hence started her own label Ai.ko, which means lovechild in Japanese. She has now found a space in Peddar Road (she set up her first shop at Kemps Corner) that is bound to grab more eyeballs for the store, owing to its prime location.
Red top, Rs 4,800u00a0The asymmetric kaftan top has stars that have been embroidered using a machine. It's bright yet not over-the-top.
Despite its compact interiors, the store makes its presence felt sandwiched between spacious stores and high-rises, and takes forward Kalro's dream to make available stylish yet comfortable clothes for women of all age groups.
Asymmetric Kurta, Rs 12,000 The yellow and mauve chiffon kurta is perfect for the festive and the wedding season. Embellished with sequins, it looks contemporary owing to its crossover cut.
"My cuts are very simple, since I don't like to do very elaborate stuff. I don't want that only a certain body type wear my designs. I want everyone to feel comfortable," says the 34-year-old Mumbai-based entrepreneur.
Jacket, Rs 6,800u00a0Created out of tussar silk, this military style jacket is hand- embroidered. One can club it with an Indian wear and can also team it up with a western outfit.
Ai.ko houses apparel, which portray a blend of Indian and Western fashion. Indian fabrics in bold shades with a focus on embroidery are intermixed with western cuts in most of the garments.
Blue and white dress, Rs 3,000u00a0This silk mull, tube dress looks chic with a braided belt. It's versatile and can be assessorised according to the occasion.u00a0
"I'm very inspired by my travels; my experiences have enriched me. That's something I translate in my clothes. I make clothes that are easy to wear and add some fun and colour to life, because I feel clothes really make a difference to how you feel," explains Kalro, who also customises outfits according to the client's requirement.
The designer aims to soon launch clothes with her signature prints that will be available only at Ai.ko.
