01 July,2010 08:57 AM IST | | Preeti Gaur
Take a peep in Niti's life, the new teen sensation on www.mid-day.com
The 'founder' of K series, Ekta Kapoor, who moved from small screen to movies, has taken another leap. Her production company Balaji Telefilms has released episodes of a new show, Bol Niti Bol, on websites because the show has been targeted towards teenagers who heavily access various content on the Internet.
Story saga
The storyline follows the daily life of an average young girl Niti. The entire show has been shot on webcam to give a video diary like feel. Whom she meets, the guy she loves, the boy she likes, her crushes and how she handles people who hit on her, everything will be a part of the show.
The 17-episode fiction show will be refreshed twice a week. Puneet Kinra, the group CEO Balaji Telefims who is excited about the new move says, "YouTube is the largest and most popular video gathering site while the portal of MiD-DAY is one of the favourite hangout places of the youth.
Moreover, the site is also supported by a print edition, which again is very popular among the target audience of the show." The show went on air on June 28 and receives ten hits per minute. Don't miss the readily available entertainment on the go.
