17 October,2010 07:47 AM IST | | Subhash K Jha
Tamil channel Sun TV, whose Kalanithi Maran invested crores in Shankar's Rajnikanth-starrer Endhiran (Robot), is still to come to terms with the enormity of the film's unexpected success in the country's Hindi-speaking belt.u00a0
Seven minutes of footage is already in 3D, and will be added to the Tamil, Telugu and Hindi versions later. The film, which also features Aishwarya Rai-Bachchan will be released in Japan in a dubbed version too. "But first, we'd like to take Robot to film festivals," says Saxena.
Asia's most expensive film ever had a budget of Rs 160 crore. After a thumping success, Sun TV has now decided to make more all-India projects. "We had 23 channels in the south to promote Endhiran. But we didn't expect this good a response from the north. We are now looking at Tamil to Hindi, and Hindi to Tamil projects," Saxena adds.