Online shopping has accelerated multi-fold in India due to the coronavirus pandemic. According to a recent study, 65% of Indian shoppers took to e-commerce platforms to purchase a product that they had already previously purchased offline in a retail establishment.
MarketinCrew
MarketinCrew, a 360° digital marketing agency based in Mumbai is helping legacy retail brands and start-ups generate online sales through their website. Here’s what the founder, Manan Mehta had to say,” The shift in consumer shopping behavior in India has forced brands to make their products available online. At our agency, we work with brands to build their complete digital ecosystem. From developing websites with online stores, creating content on social media for brand awareness, to doing ads on platforms like Google, Facebook & Instagram to direct potential customers to the website, our team manages end-to-end online marketing for brands at every stage of their product journey”.
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On asked what kind of returns a business can expect from their online business, co-founder Sahil Sheth had a very creative way of explaining, “ Think of building an online business like building a car. The initial cost to buy the parts of the car, do the engineering, setting up the model till it’s in working condition is your initial capital cost. Similarly, the initial cost of building your website, doing your product photography, creating brand awareness on Social Media etc. till your brand’s online shopping experience is complete and glitch-free is your one-time capital cost. After that, just like your car will only run as far as the petrol it has in it, your online business will only go as far as you pump resources into online ads. Just like a car’s efficiency is decided by its mileage, an online business’s efficiency is decided by your return on ad budgets spent. We normally achieve anywhere from 3X – 10X ROI depending on a variety of factors like price point, competition, target audiences and most importantly the consumer’s product experience. Since that decides if they become a repeat customer or not, which in turn directly impacts ROI”
Working in the crowded and super-competitive digital marketing sector, its innovation and a revolutionizing approach that sets agencies apart. At MarketinCrew, a young team of 30 members continues to break stereotypes and help businesses evolve into what they believe is the next era in B2C companies i.e. E-commerce.
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