Earthhium while working towards busting these myths, aims to be completely transparent with its customers. It is committed to producing the purest, healthiest, and environment-friendly products
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Earthhium enables you to give back, while giving yourself the TLC (tender loving care) you need and deserve.
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“But what can I really do?” is a phrase that unites most of us. Ridden with the guilt of harming the planet, which is reinforced by alarming headlines, and bags of waste we generate on a daily basis, we, more often than not, find ourselves feeling helpless. The enormity of what our actions have led the planet to become seems too big a problem to tackle.
“What most of us don’t realise is that small changes we make on a daily basis can add up, and result in bringing about change on a much bigger level,” says Pooja Advani, founder of environmentally conscious skincare brand Earthhium. This sentiment also forms the core of her brand’s philosophy.
“Imagine if everyone were to swap out one wasteful product for a sustainable one. We could contribute in such a big way towards restoring our planet’s health,” she says.
Earthhium focuses on minimising waste generation at every step, with a special focus on ensuring that all the ingredients used in the formulation of its range of products are sourced ethically.
“What the consumer does not realise is that using products with natural ingredients doesn’t necessarily mean you are not harming the environment,” explains Pooja. Illustrating the same, Pooja describes how palm oil, despite being a natural ingredient, harms the environment. “Deriving palm oil leads to the destruction of orangutans’ natural habitat.” The same holds true for beeswax, which despite being a natural ingredient, has led to the extinction of bees.
Earthhium while working towards busting these myths, aims to be completely transparent with its customers. It is committed to producing the purest, healthiest, and environment-friendly products.
“We strive to introduce, encourage and empower you to take the best care of yourself, the people you love, and the world around you by using natural, non-toxic products while being entirely sustainable,” says Pooja while talking about her range of products that are sulphate and paraben-free.
Earthhium is Pooja’s brainchild, which was a result of her trying to create natural products for pets that are environmentally-friendly. “Once I began learning about sustainable skincare products, I decided to use the knowledge to create sustainable replacements for wasteful products for human beings as well,” says Pooja.
Earthhium’s range of products includes body butters, body scrubs, cleansing balms, bath bombs, cold processed soaps, face gels, face masks, oils, moisturisers, shaving creams, whipped cream soaps, bath salts, body yogurts, and more. And Pooja reveals that she does not want to stop at skincare. “Candles in coconut shells made using soy wax, natural products for pets, and a lot more are in the pipeline. We want to make sustainable choices more accessible to our customers. It’s about time we start giving back to the planet that has given us all we have,” she signs off.
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