PM Modi’s social media post on his recent visit to Lakshadweep went viral in no time. On Jan 04, ‘Lakshadweep’ became the 10th most searched word on Google in India. Unexpectedly, the UT’s sudden popularity became the ‘apple of discord’ to Maldivian MPs. Taking to X, Maldivian Minister Mariyam Shiuna made ‘abusive remarks’ on Indian PM’s Lakshadweep visit. However, Online travel solutions provider, EaseMyTrip has announced the suspension of all Maldives flight bookings from Jan 08. The actions came after the derogatory remarks made by Maldives ministers against India, PM Modi. Taking to X, CEO of EaseMyTrip, Nishant Pitti expressed solidarity with India amid the ongoing row. The online travel solutions provider EaseMyTrip initiated ‘Visit Lakshadweep’ campaign with #ChaloLakshadweep. Amid India-Maldives row, hashtag #BoycottMaldives gained traction as Indian tourists started canceling their vacations.