A vodka named after Russian President Dmitry Medvedev is struggling against the popular Putinka inspired by his mentor PM Vladimir Putin, a newspaper said recently.
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What's your choice? Vladimir Putin and Dmitry Medvedev | |
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Medvedeff vodka hit the shelves last month, but has not caught on like Putinka, which appeared shortly after Putin became president and now has 4.4 per cent of Russia's vodka market.
"Unlike Putinka, Medeve-deff sounds a bit non-Russ- ian, non-popular. It doesn't have the same oomph," said a marketing expert.
Putin remains vastly more popular than Medvedev, who is seen as soft-spoken and professorial compared to his predecessor's more macho leadership style.
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