Fat Tiger is redefining the Quick Service Restaurant (QSR) industry in India with its innovative approach and distinctive offerings.
Sahaj Chopra and Sahil Arya, Co-Founders of Fat Tiger
Combining traditional flavours with modern twists, the brand has created a diverse menu featuring hot and Boba Drinks, Momo, meal bowls, and more. By focusing on quality, creativity, and affordability, Fat Tiger has become a popular choice among millennials and Gen Z, who seek flavourful yet health-conscious options.
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In this exclusive interview, Co-Founders Sahaj Chopra and Sahil Arya share their journey of launching Fat Tiger, their vision for the brand, and the unique aspects of their QSR concept. From reimagining traditional dishes to fostering an immersive dining experience, Fat Tiger is on a mission to become a globally recognized name in food. Discover the driving force behind the brand’s success and its exciting future plans.
1. Could you share your journey and the story behind Fat Tiger? What inspired you to create a brand like Fat Tiger, and how has the journey been so far?
Fat Tiger was born from a shared passion for food and the realization that the QSR space in India lacked truly innovative and affordable options. Our goal was to introduce something fresh blending international flavors with a modern take on traditional Indian preferences. The journey has been full of challenges and triumphs, but seeing customers enjoy our offerings makes it all worthwhile. The evolving tastes of Indian consumers, especially millennials and Gen Z, pushed us to constantly innovate while staying relatable.
2. What is the vision of Fat Tiger as a brand, and where do you see it heading in the future?
Our vision is to establish Fat Tiger as a global symbol of happiness, innovation, and quality. We aim to be the go-to QSR brand for modern Boba, Momo, and meal bowls, offering an unmatched culinary experience. Looking ahead, we plan to expand beyond India and make Fat Tiger synonymous with exceptional food worldwide.
3. Fat Tiger’s offerings are quite distinct from other QSR brands. What makes your brand stand out in such a competitive market?
Fat Tiger stands out by offering a unique combination of modern and traditional flavors. Our menu blends signature hot and Boba Drinks with Momo and meal bowls, all crafted with care and innovation. We focus on healthier, high-quality ingredients, ensuring our customers enjoy great taste without compromising on quality. Our creativity keeps us ahead, from the exotic fruits in our teas to the surprise elements in our Momo, making us a truly unique QSR brand.
4. You’ve recently introduced a variety of momos. Could you tell us more about these new launches and why they’re different from what’s already available in the market?
Our new momo varieties are a celebration of flavors and creativity. From the healthy wheat white momo to the crunchy Kurkure momo and smoky BBQ momo, there's something for every taste. We’ve worked hard to craft flavors that are bold, unique, and memorable. With varieties like masala soya smoky momo and Veg Exotic momo, we’ve taken the humble momo and elevated it into a gourmet experience, using premium ingredients and attention to flavor profiles that set us apart.
5. With such a diverse menu, how do you maintain quality and consistency across your growing network of outlets?
Consistency is crucial for us. We’ve implemented strict quality control measures and standardized recipes, ensuring every customer gets the same experience, no matter the location. We also invest in regular team training and use technology for inventory management and tracking performance metrics. Our supply chain is designed to deliver fresh, high-quality ingredients to every outlet, maintaining the same great taste across all locations.
6. Fat Tiger’s tagline emphasizes happiness. How do you translate this philosophy into your operations and customer interactions?
Happiness is at the core of everything we do. From the warmth of our customer service to the design of our menu, every detail is aimed at making the experience joyful. Whether it’s the vibrant ambiance or introducing new favorite dishes, we want every visit to be a positive, memorable experience. Employee satisfaction is also a big focus for us, as we believe a happy team leads to happy customers, and that energy is reflected in everything we do.
7. Millennials and Gen Z are major segments of your customer base. How does Fat Tiger cater to their evolving tastes and preferences?
Millennials and Gen Z are all about experiences, and Fat Tiger is designed to be one. From Instagram-worthy Boba teas to the innovative flavors in our Momo, every element is crafted to resonate with their tastes. We also adapt quickly to trends, like offering healthier options such as whole wheat momos for mindful eaters, while bold and creative flavors keep them engaged and excited to explore our menu.
8. Affordability is a key aspect of your brand. How do you balance this with the innovation and quality you promise?
We believe that great food doesn’t have to come with a hefty price tag. By optimizing our supply chain and focusing on efficient operations, we manage to keep our prices affordable without compromising on quality. Innovation doesn’t have to be expensive, and we create value by delivering thoughtful, creative concepts that resonate with our customers while staying within their budgets.
9. What are your future expansion plans, both within India and globally?
We’re excited to expand further within India while exploring international markets. Our goal is to make Fat Tiger a globally recognized brand, delivering the same level of innovation and quality worldwide. Expansion isn’t just about numbers; it’s about building a strong, sustainable brand that stands for happiness, quality, and innovation wherever it goes.
10. As the QSR industry is rapidly evolving, what future trends do you foresee, and how is Fat Tiger preparing to stay ahead of the curve?
The QSR industry is shifting toward sustainability, healthier options, and personalized dining experiences. At Fat Tiger, we’re already focusing on sustainable practices in sourcing ingredients and minimizing waste. We also plan to introduce more personalized experiences through technology, such as mobile apps and loyalty programs, to better connect with our customers. We’re committed to staying ahead by adapting to trends and continuously innovating to meet customer expectations.
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