Jewelry trends in the West have long been ahead of the curve, and Lukson is bridging that gap for Indian consumers.
Lukson founders
In an era where sustainability meets luxury, a new name is emerging in the jewelry world, challenging traditions and redefining everyday diamond wear-Lukson. This innovative online jewelry brand is capturing the attention of modern consumers by combining affordable, ethical lab-grown diamonds with high-quality vermeil gold plating, making timeless elegance more accessible than ever before.
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Lukson which is the latest venture of the legendary JK Star group who are in the gems and jewelry industry for the last 35 years understands that jewelry is an emotional purchase and to make the buying experience top notch, the brand is planning to open 20 stores across the country.
With an industry that has long been dominated by exclusivity and high price tags, Lukson arrives with a mission: to democratize diamond jewelry, ensuring that every woman can experience the confidence of wearing diamonds daily-without the environmental and financial burden of mined stones.
The Future of Jewelry: Ethical, Stylish, and Accessible
For decades, the diamond industry has been synonymous with luxury, but it has also been shrouded in ethical and environmental concerns. As global consumers shift towards conscious choices, lab-grown diamonds have gained significant momentum, offering a guilt-free alternative that is chemically, physically, and visually identical to mined diamonds-but at a fraction of the cost.
What makes Lukson even more intriguing is its fusion of lab-grown diamonds with vermeil gold plating-a trend that has already taken the Western markets by storm but remains relatively new to India. Unlike traditional gold plating, which wears off quickly and is often plated over copper or brass (both of which can cause allergic reactions), vermeil jewelry uses 18Kt gold plating over a 925 sterling silver base. The result? Five times thicker gold plating that is hypoallergenic, tarnish-resistant, and long-lasting.
"One thing consumers need to realize is that lab-grown diamonds are not ‘fake diamonds.’ They are real diamonds, with the exact same chemical composition as natural ones. The only difference? They are created in a controlled environment, eliminating the environmental destruction and ethical dilemmas associated with traditional diamond mining. And for the same budget, one can afford a lab-grown diamond with a better cut, color, and clarity than a mined diamond."
Setting New Standards in Jewelry Shopping
Beyond affordability and sustainability, Lukson is also redefining the shopping experience itself. Understanding that buying fine jewelry online can be daunting, the brand has introduced a video call consultation service, allowing customers to view their jewelry in real time before making a purchase. For those looking for something truly unique, Lukson also offers customization services, ensuring that every piece is as personal as the one who wears it.
Additionally, customer-first policies such as:
- 7-day hassle-free returns
- Lifetime plating warranty
- Lifetime buyback guarantee
Ensuring peace of mind-a rarity in the fine jewelry space.
Bringing Global Trends to India
Jewelry trends in the West have long been ahead of the curve, and Lukson is bridging that gap for Indian consumers. Designs with lab-grown diamonds on the much superior vermeil gold already replacing conventional gold-plated jewelry in the U.S. and Europe, Indian consumers looking for stylish, modern designs now have a brand that brings these global trends home.
"Women who love contemporary, stylish jewelry-or spouses looking for the perfect gift-should watch out for Lukson. We’re introducing a new way to wear diamonds-as a part of everyday life, rather than an occasion-only luxury."
What’s Next? A Big Announcement for Akshaya Tritiya 2025
The response to Lukson’s launch has been overwhelming as customers appreciate the in-house unique diamond designs and craftsmanship. On popular demand, the brand is preparing to launch its 14Kt pure gold collection with lab-grown diamonds, featuring some of Lukson’s best-selling designs. This collection will go live on Akshaya Tritiya 2025, an auspicious time for gold and jewelry purchases in India.
As India’s jewelry industry shifts toward sustainability and affordability, Lukson is positioning itself as a leader in this transformation. For consumers who want ethically sourced, stylish, and affordable fine jewelry, this brand is one to watch. Please Visit for more information : https://lukson.co/
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