The brand’s line of city casuals collection will represent a fusion of style and practicality, ushering in a new era of casual fashion
Presenting on Day 5 of Lakmé Fashion Week x FDCI, the collection will reflect Park Avenue’s signature ethos. Image Courtesy: Park Avenue
Park Avenue, a name synonymous with bold, spirited and experimental in the world of menswear fashion, is all geared up to debut an incredible showcase of its city casual line at the upcoming season of Lakmé Fashion Week in partnership with the Fashion Design Council of India (FDCI), set to take place from October 11th to 15th, 2023, at Pragati Maidan, New Delhi.
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Park Avenue has been a pioneer in organised menswear since its inception in 1986. With an enduring legacy in crafting exceptional formal and office attire, this brand has been a trailblazer in shaping fashion trends and reshaping men's style in India.
At the debut, audiences can expect a refreshed take on casuals, which will effortlessly combine style and functionality, offering fashion-conscious individuals the perfect ensemble for every occasion. With jackets, shirts, trousers, and blazers in hues of browns, blacks, whites, greens, blues, and beige, the collection will offer refined styles that are tailored to perfection. Whether one is heading out for a night with friends, spending a casual day at work, or going on a special date, every piece of clothing promises to elevate one’s presence, amongst the crowd.
Presenting on Day 5 of Lakmé Fashion Week x FDCI, the collection will reflect Park Avenue’s signature ethos. A brand that is more than just a clothing line; positioned at the intersection of style and practicality. The collection will mark a significant shift in the world of casual fashion, redefining how one can effortlessly integrate sophistication into everyday clothing. From sunrise to sundown, Park Avenue offers one the opportunity to make a stylish statement while enjoying the comfort and versatility of casual wear.
Himanshu Khanna CMO, Lifestyle Business, Raymond Limited says; "We at Park Avenue are thrilled to announce our collaboration with Lakmé Fashion Week and the Fashion Design Council of India. The show will see the launch of the CITY CASUALS range for the man on the go. Our City Casuals line has been curated keeping in mind the current consumer’s fashion need for a stylish edge, even in casual wear. The range boasts of meticulously crafted pieces in hues that allow fashion-conscious individuals to swing it in style for every occasion."
About Park Avenue:
Launched in 1986, Park Avenue is today, India's most admired formalwear brand. It offers stylish and innovative wardrobe solutions to gentlemen for all their dressing needs, be it Business, Evening, Leisure, Travel or Heritage Wear. As India's premium lifestyle brand, its designs embody the latest in international fabric, styling, colour and fashion trends. It caters to customer needs with formal clothing for varied occasions; be it for a day at the office, high-
powered corporate meetings, social gatherings or celebrations. Park Avenue evolved into an innovative brand offering leading new styles to the corporate world. The brand has received several awards and accolades.
About Raymond Limited
Raymond is India’s largest integrated worsted suiting manufacturer that offers end-to-end solutions for fabrics and garmenting. Over the years, Raymond has been synonymous with quality, innovation and market leadership. It has some of the leading brands within its portfolio – ‘Raymond Ready to Wear’, ‘Park Avenue’, ‘ColorPlus’, ‘Parx’, ‘Raymond Made to Measure’ and Ethnix by Raymond amongst others. Raymond has one of the largest exclusive retail networks in the country with around 1,400 stores in more than 600 towns.
The group has a presence in the engineering space engaged in precision-engineered products with an expansive presence in national as well as international markets. Raymond forayed into realty sector through the launch of its maiden project TenX - an ‘aspirational district’ spread across 14 acres housing ~3,100 residential units and has recently launched a premium residential project – The Address by GS.
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